What does social media provide in terms of SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is an incredibly growing channel for marketing that most businesses have only begun making use of in the past couple of years, yet it’s very important to leverage when you’re investing efforts in search engine optimization. Although the benefits of social media may not be immediately obvious, they are crucial to SEO support. Here are five benefits of social media is crucial for SEO.
1.) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. If people tweet, share, like, comment or share the content they like This is referred to as social engagement. Content that has the highest number of social engagements will be able to show more social signals. Social signals are utilized by search engines to determine the quality of the content. It’s a way to determine the quality of content that people are able to use and what their algorithm determines to be good quality. If an article receives lots of social engagement the content can be indexed.
2) Link Building
There are no more days of soliciting websites to add links to yours. Since the introduction of Google’s Panda and Penguin algorithm SEOs are now forced to do link building by hand – create high quality content that is link-worthy. How do you reach out to websites that are willing to link to your site, if asking them directly would be thought to be “unnatural”? Social media is the solution. Social media lets you publish your content to relevant audiences who may be willing to link to it in the event that it’s worth linking to. People who promote your content to their networks, further increasing the influence of your content.
3.) Content Amplification
It doesn’t matter how high-quality your content is, it’s not going to achieve much success unless you amplify it. Email marketing is an excellent way to increase the reach of your content, but it will only reach the people in your database of marketing. Social media allows you to increase the reach of your content. If you post your content to your followers, they’ll share it with their own followers when they find it useful. These people will then spread the word to their networks which will increase the reach of your content. You’ll also get relevant traffic, inbound linking social signals, as well as brand awareness, all of which are used by search engines to make assessment of quality.
content amplification lifecycle
4.) Brand Sensibilization and Brand
Brand recognition and brand identity can tell search engines much about the credibility of your website as well as the extent to which it can be believed to be in its ranking algorithms. Apart from boosting the quality of your content, social media also helps increase brand recognition. Google refers to this as co-citation. Making these co-citations with social media can help increase the trust Google has in your website as well as helping with search queries that are personalized.
5.) Social Indexing
Since the search engines index social media sites which means they show in search results pages. This allows your brand to show up in search results for brand-related queries, which aren’t exclusive to your site. But there’s more than that. Tweets on their own from Twitter were once searchable and Rwx.quest/wiki/index.php/User:JaunitaPrado were displayed in the search results. This allowed your website to be more prominent in searches. That was only temporary for a few months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.