Text in bold, italics and underscored are seen by the search engines as having greater weight, and so will be used in determining the relevance of your site. Always bolden your titles, and it also helps to underline it if it doesn’t make it look out of place.

Build a site map. An often forgotten next step is to add a site map as a page on your website. Those uninitiated to search engine optimization may see the page and wonder why anyone would ever visit it or use it. It’s just a page full of links to various pages on your site. This page, though, is more meant for the search engines than human consumption. It acts as a road map for the search engines as they index your website. With the site map, the search engines may discover deeper pages on your site than they would have otherwise. The more pages ranked on a search engine, the more opportunities there are for customers to discover your website.

If you don’t know anything about HTML, consider learning even just the basics of the language so that you will be able to use meta-tags to improve your search engine positioning. Titles in particular can affect your page ranking, so make sure you do the necessary coding to increase your chances of getting better page ranks.

A second important factor that you need to adhere to in order to get your top search engine ranking involves the use of keywords. The keywords that you select and choose are a very crucial factor when it comes to receiving a top search engine ranking quickly. You need to select keyword phrases for your website that do not have a lot of competing websites, yet get a decent amount of traffic at the same time. Once you select your keyword phrases, the next thing to do is to create web content around the keywords that you choose.

search engine news Aim for at least 100 carefully chosen words. For ranking on search engines, this text is essential. However,the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

If you want to shortcut the process of building your site into an authority site for the next couple of years you can use high page rank sites like EzineArticles as a way of leveraging your content to achieve higher search engine rankings. The only disadvantage of that is you will not be focusing all of your energy on building your own site into an authority site.

PLACEMENT: After you have thoroughly done your keyword research, it is time to strategically place them in all the elements* of your site (Header, Title, Description, Meta Tags, Navigation Links, Images, H1, H2, H3 tags, Alt Tags, Body etc.) to effectively have Google and the others to index or take account of all of them to be able to rank your site’s relevance for those keywords.

You have two choices for creating popular backlinks. You can contact popular site owners directly and ask them to post your links or you can employ backlinking software.

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