What can social media have to offer SEO? MWI gets these kinds of information from both current and potential clients. Although social media has been an increasing channel for marketing in recent years, most companies haven’t yet begun to benefit from the potential of it. This is especially important when you’re investing in search engine optimization. While the benefits of social media may not be immediately apparent, they are essential for SEO support. Here are five reasons social media is essential for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major Firmidablewiki.com/index.php/5_Reasons_Social_Media_Is_Essential_For_SEO search engines are using online dialogue in their ranking algorithms for a long time now. Social engagements occur when people comment, like or share a tweet about content. Content that has more engagements on social media is likely to have more social signals. Social signals are utilized by search engines to rank the content. This is a way for search engines to identify what content people consider to be most valuable and what algorithm they believe to be high-quality. If a piece of content is receiving lots of social shares it will be immediately identified.

3 months ago2) Link Building

It’s past the time when you could solicit links from other websites. With the emergence of Google’s Panda and Penguin algorithm, SEOs are forced to do link building the traditional way to create quality content that is link-worthy. How do you get in touch with sites that would be willing to link to your content if asking them directly is thought to be an “unnatural” link building technique? Social media is the solution. Social media allows you to expose your content to people who are willing to link to it should it be worth linking to. They will also share your content with others, increasing your influence.

3.) Content Amplification

You can make all the good-quality content that you wish to but it’s not going to gain significant traction without the aid of amplification. Marketing via email is an excellent method of amplifying the content you create, but it won’t reach people in your marketing list. Social media enables you to expand your reach with your content. If you publish your content to your followers, they’ll be sure to share it with their own followers when they find it useful. These people will then recommend your content to their followers, increasing the reach of your content. As a result, you get a lot of relevant traffic including inbound links, brand recognition and social signals All of which are utilized by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it must be within their ranking algorithms. Social media can help build brand awareness and amplifies your content. Google refers to this as co-citation. Making these co-citations with social media can boost Google’s trust in your website as well as helping by using branded search terms.

5) Social Indexing

Since search engines are able to index social media accounts, they are now showing in search results pages. This allows your company to appear in search results that include branded search queries , which is more than the site of your business. This is even more effective. Tweets that were individual from Twitter were once indexable and were displayed in the search results. This allowed your content to rank higher on search. It was only temporary for a few months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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