‘Momager’ Amanda Holden stands to make £1 million from her daughter Lexi’s modelling contract in just 12 months, experts have revealed.

The Britain’s Got Talent judge, 51, told MailOnline that Storm, who have propelled the likes of , 29, and , 56, to catwalk stardom, ‘came after’ her 16-year-old daughter and it was Lexi’s decision to sign on the dotted line ahead of interest from rival agencies.

In an exclusive interview, Amanda joked she would love to become a ‘momager’ like US reality star , 66, who’s known for being the matriarch of the Kardashian family, and responsible for the success of her five millionaire daughters.

The presenter has previously spoken of how she would ‘push her children into showbusiness behind-the-scenes’, and taken her 16-year-old to various red carpet events.  

Experts have now predicted Amanda stands to make £1 million from her daughter’s modelling contract within the first 12 months alone.

Gary Pope, CEO at family focussed marketing agency, Kids Industries told FEMAIL: ‘Should Amanda’s daughter be successful, it’ll be a short hop to a wide ranging media profile, endorsements and of course her own range of licensed products.

'Momager' Amanda Holden stands to make £1 million from her daughter Lexi's modelling contract in just 12 months, experts have revealed

‘Momager’ Amanda Holden stands to make £1 million from her daughter Lexi’s modelling contract in just 12 months, experts have revealed

In an exclusive interview, Amanda joked she would love to become a 'momager' to her daughter Lexi

In an exclusive interview, Amanda joked she would love to become a ‘momager’ to her daughter Lexi 

‘Ms Holden seems to be an amazing mum and will place her daughter’s best interests as a child first and that is the number one thing you can do. 

‘And actually, being authentic in this way is fundamentally important to today’s audience.

‘The sky really is the limit but depending on her success and how audiences perceive her, she could pull in around £1m in her first 12 months alone – leveraging her Mum’s profile and no doubt the line of brands ready to cash in on that.’ 

Meanwhile Beth Gregory, a personal branding specialist at Folio Creative said her earning potential could be ‘phenomenal’.

Her daughter initially made her television debut before she was even born, with Amanda filming her TV series WIld At Heart while pregnant with her first child (pictured while expecting)

Her daughter initially made her television debut before she was even born, with Amanda filming her TV series WIld At Heart while pregnant with her first child (pictured while expecting) 

She said: ‘Building a personal brand is certainly a lot easier if your parent, or parents, are already famous, as is the case with Amanda Holden.

‘Amanda’s personal brand PTS Terbaik ASEAN will turbocharge her daughter’s ability to earn and significantly boost her appeal with brands globally.

‘How much she could earn is anyone’s guess, but you can’t help but think her earnings potential is going to be considerable, if not phenomenal, in the years ahead. 

‘Amanda’s exact plans aren’t clear but she seems to be fairly keen on keeping her daughter grounded and moving things forward at a sensible pace, which is encouraging. 

And as Lexi grew older, Amanda began taking her to various press events and red carpet events (pictured in 2010 at the Gala Screening and Tea Party For Disney's 'The Princess and the Frog)

And as Lexi grew older, Amanda began taking her to various press events and red carpet events (pictured in 2010 at the Gala Screening and Tea Party For Disney’s ‘The Princess and the Frog)

‘With Amanda’s business savvy behind her, Lexi has the potential to take the world, literally and metaphorically, by Storm.’

It’s far from the first time that the actress and presenter has spoken about encouraging her children to enter the spotlight.

Her daughter initially made her television debut before she was even born, with Amanda filming her TV series WIld At Heart while pregnant with her first child.  

In a 2008 interview with magazine, Amanda said she was ‘overly-complimentary’ to her two-year-old daughter to encourage her natural talents.

She said: ‘I’m like that with … Lexi. I’m really encouraging when she’s painting on the kitchen floor. 

In a 2013 interview with the Daily Star, she explained how she was determined then-seven-year-old Lexi would follow her into the fame game.

In a 2013 interview with the Daily Star, she explained how she was determined then-seven-year-old Lexi would follow her into the fame game.

‘I try to instill positivity into everything, if you can do that, then naturally they will have some kind of confidence.’

And as Lexi grew older, Amanda began taking her to various press events and red carpet events. 

And in a 2013 interview with the she explained how she was determined then-seven-year-old Lexi would follow her into the fame game.

She said: ‘I won’t be pushing them into showbiz but I will be doing it secretly behind the scenes.’

She went on to discuss her daughter’s ‘talents’ and said the would ‘hit the path to fame soon.’

Among the events that Lexi attended with her mother was the British Academy Television Awards at the Royal Albert Hall in 2018

Among the events that Lexi attended with her mother was the British Academy Television Awards at the Royal Albert Hall in 2018 

At the time, she spoke about her daughter Lexi’s singing talent as being ‘really good’ and said she could be a ‘future winner’ of Britain’s Got Talent.

 She added: ‘Me and my husband keep saying they live with us rent-free so it’s about time they went out there and earned a living.’ 

In recent years, the star has been ramping up the amount of photographs she has shared of her daughter with her 1.8 million following.

Earlier this year it was reported she is set to scoop a string of lucrative commercial deals — but her mother had told her she had to wait till she turned 16.

'They're keen': The BGT judge told MailOnline that Storm, who have propelled the likes of Cara Delevingne and Cindy Crawford to catwalk stardom, 'came after' her 16-year-old daughter

‘They’re keen’: The BGT judge told MailOnline that Storm, who have propelled the likes of Cara Delevingne and Cindy Crawford to catwalk stardom, ‘came after’ her 16-year-old daughter 

Calling her future ‘incredibly bright’, a source told : Amanda was adamant she complete her studies first.

‘The family is excited and proud.’

She had interest from agencies including Source, Select and MiLK agencies. 

Amanda told MailOnline: ‘Lexi has just signed with Storm Management this week.

‘They came after her and they’re very lovely and nurturing and it will be a soft, slow thing and she won’t do anything until she’s 18 but they want her and that’s what she wants to do.

Good genes: In an exclusive interview, Amanda joked she would love to become a 'momager' like US reality star Kris Jenner, who's known for being the matriarch of the Kardashian family

Good genes: In an exclusive interview, Amanda joked she would love to become a ‘momager’ like US reality star Kris Jenner, who’s known for being the matriarch of the Kardashian family

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‘I have to say there was quite a number of them and there’s such a different mindset to how you might think modelling agencies look after the young, but they are very nurturing and very caring, all of them. 

‘She has made the decision to sign with them and Chris and I support her, and we are very protective but they’re very keen.

‘It is odd because I remember changing her nappy and her first tantrum and suddenly, she’s this little woman. 

‘She is bright too so we’re making sure she does her A-levels and she has her sights set on university but we will cross that bridge when we get to it.’ 

The Heart Breakfast presenter, who also shares Hollie, 10, with husband of 14-years Chris, 49, said she aspires to be like Kris Jenner after she helped daughter Kendall, 26, to become one of the world’s highest-paid models. 

She added: ‘I hope I am! If I have an ounce of the business acumen that Kris has then yes.

‘Chris is phenomenal and is a record producer and works at a management level with artists and is really savvy when it comes to business and contracts and I’m in it.

‘We are quite a good team and we sit round the dinner table every night and we will describe our days so she has a good insight into the industry so I think she is going into it more eyes wide open than most 16-year-olds.’  

The Heart Breakfast presenter, who also shares Hollie, 10, with husband of 14-years Chris, 49, said she aspires to be like Kris Jenner after she helped daughter Kendall, 26, to become one of the world's highest-paid models

The Heart Breakfast presenter, who also shares Hollie, 10, with husband of 14-years Chris, 49, said she aspires to be like Kris Jenner after she helped daughter Kendall, 26, to become one of the world’s highest-paid models 

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